The New CK - Catherine Kaufer Logo

Dated: December 2 2020

Views: 53

Today's real estate market is going through significant changes. The agents of yesterday are being replaced by algorithms and technology. Everybody is doing the same thing. We all listen to Gary V but the question is do we all execute on his advice?

A few months ago I did something different. I hired a marketing agency. I wanted a fresh perspective. I wanted to give my client's a little something different. I want to create compelling content that borders between HGTV and Architecture Digest.

The first thing we realized was I didn't have a brand. A lot of times we lose our personal brand behind the brokerages we work for.

We have a lot of work to do but today  I wanted to share with you the new Catherine Kaufer logo.

What do you think?

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Catherine Kaufer

I’ve called the Bay Area home for my entire life. I was born in San Jose, raised in Lafayette, and attended St. Mary’s College in Moraga. Things started to move fast as I reached adulthood: I grad....

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The New CK - Catherine Kaufer Logo

Today's real estate market is going through significant changes. The agents of yesterday are being replaced by algorithms and technology. Everybody is doing the same thing. We all listen to Gary V

Read More